Development of Perspective in the Renaissance essays

Improvement of Perspective in the Renaissance expositions A comprehension of this new exchange of innovation and science encourages us to comprehend the developing relationship among instrumentation and portrayal intrinsic in context. It has been indicated that the inceptions of point of view are necessarily connected with a redefinition of information that started in the last thirteenth century and forged ahead. The making of viewpoint according to the significance of the improvements during the Renaissance time frame enormously affects the devices and techniques that we despite everything see today, in sciences and expressions, to name only two regions. The impacts of point of view were wide spread and permitted innovation to progress at an a lot quicker rate as understanding came all the more completely about the world around and this prompted new connections among perception and portrayal. However, from what we know it wasnt until the 1550s that a treatise clarified the why, how and wherefores of the starting point and execution of view point. During the primary portion of the fifteenth century when Brunelleschi, Alberti and others were building up its standards, nothing exact seems to have been composed on its roots. A first notice happened in Filaretes Treatise on Architecture (1464), who accepted that Brunelleschis exhibit included a mirror, yet offered no intimation why he started his examinations. Manetti, in his Life Of Brunelleschi (1482-1489), inferred that point of view emerged from structural interests however didn't intricate. Luca Pacioli, in his Summa (1494), referenced the utilization of point of view in contemporary artistic creation yet was quiet about the topic of birthplaces. The principal half of the sixteenth century brought no genuine change. Pelerin (1505), Pacioli (1509), Ringelbergius (1535) in their treatises on point of view alluded primarily to an imaginative setting however made no notice of Brunelleschi, Alberti or Filarete. Therefore we come to Vasaris Lives of the Artists (1550). He s earched for the roots of point of view in pai... <!

Five Reasons Why Blogging Leads to Writing Jobs

Five Reasons Why Blogging Leads to Writing Jobs Five Reasons Why Blogging Leads to Writing Jobs Five Reasons Why Blogging Leads to Writing Jobs By Ali Hale Every day Writing Tips has just secured Five reasons why blogging improves your composition. Be that as it may, once you’ve cleaned up your abilities, and become used to composing as often as possible and accepting criticism, blogging can likewise assist you with getting paid for your composition. 1. It’s a free (or exceptionally modest) approach to independently publish your composition Posting your composition on a blog is a type of independently publishing, regardless of whether you don’t consider it that way. All things considered, blogging programming utilizes a Publish catch to present a post, and on the off chance that you run Google Adsense on your blog, Google alludes to you as a Publisher. Before, to get distributed you either convinced a manager to print your work, or you paid to have the piece printed yourself. Blogging permits you to independently publish for nothing (or at the little expense of facilitating and a web association). On the off chance that your blog gets mainstream, you could run notices to bring in some cash or welcome sponsorship from organizations †look over to one side to see some of Daily Writing Tips’s supports. 2. Blogging encourages you develop an arrangement of pieces Probably the hardest thing about beginning as an independent author is getting together an arrangement of your composition to show potential customers. Having a blog permits you to develop an example of distributed pieces that you can use to show your composing ability. In the event that you’re aiming to utilize blogging to begin your portfolio, why not compose visitor posts for different sites? For instance, I have Daily Writing Tips, Diet Blog, Freelance Switch, The Change Blog, Dumb Little Man and Pick the Brain on my rundown of locales I’ve composed for. Editors may pay attention to you more in the event that they can see that others think your composing is adequate to distribute. 3. You get the opportunity to expound on points that you love †and fabricate your ability and accreditations Much has been said about the need to have a blog on a specialty theme †one subject that you expound routinely on, as opposed to attempting to incorporate everything that you’re intrigued by. This makes it a lot simpler to develop an intrigued readership, yet it additionally assists with building your insight about the theme. On the off chance that you’re perusing different web journals and books regarding your matter and composing unique material a few times each week, you’ll in all likelihood be discovering some new information. Having a settled blog on a specific subject is an incredible method to show your ability. For instance, in the event that you need to compose film audits for a paper, highlighting your long-running web journal with a week by week gather together of the most recent discharges could be an extraordinary method to demonstrate that you’re capable. 4. A mainstream blog could prompt a book bargain In the disconnected world, the offer of â€Å"blooks† is rising †books dependent on sites. A few bloggers who I read have marked book bargains: Darren Rowse from Problogger, Shauna Reid from The Amazing Adventures of Diet Girl and Jennette Fulda (otherwise known as PastaQueen) from Half of Me. Furthermore, obviously, there are some well known models, for example, Belle de Jour’s The Intimate Adventures of a London Call Girl. On the off chance that your blog turns out to be enormous, it very well might grab the eye of a specialist. Furthermore, regardless of whether the specialists aren’t calling you right now, a blog could assist you with selling your own book. Elizabeth Soutter Schwarzer (‘Liz’ or ‘DaMomma’) from Motherhood isn't for Wimps has independently published one book and has another in transit. Collis and Cyan Ta’eed from Freelance Switch independently published How to be a Rockstar Freelancer (in both digital book and printed organizes) and have another book in transit, How to be a Rockstar WordPresser. Numerous different bloggers offer phenomenal free articles on their blog yet in addition sell digital books which go into more profundity on similar themes. 5. On the off chance that you’re a consultant, a blog is an extraordinary advertising apparatus Notable bloggers who distribute definitive and elegantly composed posts can utilize their blog as a mean of advertising themselves. Skellie does this splendidly on Skelliewag, with a â€Å"Hire me† page and advertisments on the correct hand side for her own administrations. Harry and James from Men with Pens have â€Å"Guns for Hire† which clarifies the composition and configuration administrations which they offer. Ensure your blog tells potential customers how they can connect. In the event that somebody adores your blog’s style and substance, they may well need to enlist you. Additionally, websites will in general position well in web crawlers (because of the measure of substance, and in light of the fact that different sites regularly need to connection to your posts), so you’ll have more noteworthy perceivability on the web. On the off chance that you have a blog, has it helped you †legitimately or in a roundabout way †to bring in cash from your composition? On the off chance that you’re not blogging yet, do you have thoughts of how you’d like to utilize a blog? Need to improve your English quickly a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Freelance Writing class, check our mainstream posts, or pick a related post below:The Royal Order of Adjectives 7 Tips for Writing a Film ReviewEmpathic or Empathetic?

Graphic Design in Society Essay Example

Visual depiction in Society Essay Example Visual depiction in Society Essay Visual depiction in Society Essay EPARTS 191 †DESIGN IN SOCIETY ASSIGNMENT TASK 2 Essay Graphic structure is the craft of correspondence. The fashioner takes a thought and makes a visual encounter to impart a thought, or to send a particular message to the responder through both printed and electronic methods. Envision a world without visual computerization, you may not understand it right now however visual depiction is all over the place. It’s what draws in you to an item or business and powers you to comprehend the message at the purpose of its creation. On the off chance that the message isn't clear, at that point the visual creator has fizzled. In this article I will talk about the historical backdrop of visual computerization, remarkable and mainstream styles, and the deep rooted discussion of PC versus the inventive procedure, what's on the horizon and thusly demonstrating that visual communication is the most significant plan discipline in our general public. Visual communication has consistently existed, it has consistently been there for craftsmen to communicate and archives show that it returns to the late nineteenth century at any rate yet as I would like to think visual depiction never turned out to be progressively significant and known until the Bauhaus was opened in 1919. The Bauhaus or House of Building was a workmanship school in Germany which spearheaded shortsighted structure and turned into a style of plan itself, in spite of the fact that it just existed for a long time. The style is still vigorously well known today inside models, for example, Ikea who produce shortsighted furnishings, commercials, frill and so on and sell impossible sums every year. This couldn’t occur and keep on occurring on the off chance that it wasn’t for effective visual computerization and the rich Swiss style I talk about beneath. : With every time another style rose to coordinate the adjustments in the public eye, all through the 1960’s when the hippy way of life was embraced it was indicated vigorously through the workmanship created. Banners were full shading, splendid and streaming and shading hypothesis was very much utilized. The responder’s eyes were promptly attracted to the twirling and regularly unconventional examples which helped with making it one of a kind. The American ‘Big Idea’ style got well known in around 1950’s is as yet utilized today. In a nutshell this style is commonly a provocative or animating mage with short feature over the top; it was otherwise called the ‘picture merits a thousand words’ approach (Heller Balance 2001). Another remarkable style is the Swiss methodology which utilizes oversimplified procedures just as balance and gridlines (which made most plans delivered moderately unsurprising) to create increasingly consistent structu res rather than passionate or abstract. Can any anyone explain why in these cutting edge times everything is PC based, PC done or needs a PC to start it yet does that detract from ones imaginative reasoning? It’s begging to be proven wrong whether the speed and effectiveness of PCs prevents visual creators from examining their task/s in better detail and along these lines not giving as higher outcomes as hand drawing or rendering. As I would like to think nothing can ever make lead up portrays outdated, putting a pencil to paper and freely drawing thoughts is umpteen occasions quicker than PC supported structure (in spite of the fact that utilizing a tablet may speed up). From my experience drawing on paper initially permits you to unwind and not concentrate as hard, in which thoughts come about more openly than if you somehow managed to focus into drawing on a PC program, for example, Illustrator. Visual depiction is development and headway; it reports the development of society and the changing of perspectives, beliefs, assessments and some other sort of free discourse an individual can communicate. In the event that you glance around, you can pinpoint most realistic designer’s styles down to somebody work earlier, be it taking motivation or taking tips it turns out to be to some degree a structure square. With more up to date innovation comes fresher approaches to do things yet conventional strategies will never become unfashionable, how might you say a structure discipline that has effectively been around for about 100 years can cease to exist? Taking everything into account, what an exhausting and dry life we would live in without visual computerization; who might be there to fool us into buying and accepting things. Heller, S. Parity, G. (2001). Visual depiction History. Allworth Communications Inc.

Unusual Article Uncovers the Deceptive Practices of Health Administration and Integrity Essay Topics

Unusual Article Uncovers the Deceptive Practices of Health Administration and Integrity Essay Topics The group of soldiers that are prepared to serve the nation, regardless the obstacles and individual beliefs is the strongest army on the planet. Not simply at workplace but discrimination can be observed at home. If someone doesn't respect himself or herself then they aren't able to respect others. Every soldier is liable for treating different people with dignity and respect. Unfailing loyalty to the chain of command, its objectives, and Soldiers is among the most essential part of the effective army. The gist of this value lets soldiers act in various situations correctly even without appropriate orders, based just on the inner feelings of what's perfect. It is the principal ingredient of trust for not only 1 soldier but in addition for the entire team. High self esteem is necessary for a soldier who needs a great deal of brevity. Doing an ideal work is the duty of a soldier. In my eyes, once you are thankful that you're given the chance to serve your country, that's when you're honorable. Balance the mission, your family members, and your individual needs. Things You Won't Like About Health Administration and Integrity Essay Topics and Things You Will It teaches you the value of both business and humane portion of health planet, since you're responsible tor it. For instance, if someone does dot uphold to their word they aren't trusted or respected therefor does not have any honor. When there are many great military essay topics on the internet, consider coming up with one yourself first. To be effective in this subject, you ought to be acquainted with or be conscious of the technology, software, etc. that is used. Health Administration and Integrity Essay Topics Ideas You will have to think of suggestions and plans of get ting the essential equipment or medicines which are necessary or required. Hundreds of startups utilize technology to have a deeper look in the human body and make new methods of healthcare activities. Women's health issues topics offer you an assortment of research subjects. For each decision Ruby should make, approval must be gotten from upper management. Public Administration is a significant contributor to democratic life. Healthcare Administrator research papers note that considering the function of healthcare administration staff within the bigger context of the hospital, it's obvious there are lots of issues that administrators will need to deal with. Last, strategic thinking is a significant skill to get because being in a position to fulfill the requirements of patient healthcare is crucial. To have the ability to determine how and in what ways it is possible to meet the requirements of the community is a really important skill to get. Perhaps there's a specific health issue that interests you and that drew you to go into the professionfor that you are studying. In the procedure, the team won't achieve its targets. What's Really Happening with Health Administration and Integrity Essay Topics As an administrator of health institution, it is exceedingly important to demonstrate leadership that s consistent and rational. Instead, during the procedure for learning, integrity of the individual is developed. A person free of integrity isn't trusted by anyone. Someone who doesn't have integrity isn't honest. Not all great leaders have backgrounds that would indicate their degree of integrity either. Integrity A goal which everyone hopes to reach, a quality that many falsely claim to get, and a lifestyle that's seemingly tough to live by. The abilities and duties that are required to be successful were explained, together with a synopsis of exactly what this career is all about. It's integrity which I am writing about. In certain situation, conflicts may emerge between our very own personal price and organization's value. Blaming others or circumstances aren't integrity. Knowledge and comprehension of your strengths and weaknesses are key points if you wish to write no less than a good work.

Leadership Traits Essay example - 694 Words

Leadership Traits As a growing debate, the question at hand is whether great leaders are born with specific leadership traits, or if one can be taught certain traits over time. According to (Wikipedia.com) the approach of listing leadership qualities, often termed trait theory of leadership, assumes certain traits or characteristics will tend to lead to effective leadership. I believe that leadership traits such as honest, competent, initiative, inspiring, hardworking, intelligent, and the ability to lead the masses, are some of the leadership traits one should possess. Within this paper, I will examine the overall concept of leadership traits, while observing the traits that were, or can be associated with successful leaders.†¦show more content†¦Leadership is an action not a position. With the proper personality, a leader can accomplish many things like knowledge of the organization. Being able to handle all type of situations shows great leadership traits. According to (Hughes, Ginnett, an d Curphy) the adjustment dimension of the Five Factor Model of Personality â€Å"is concerned with how people react to stress, failure, or personal criticism† and it is important for leaders to develop their response to this dimension. Leader trait research examined the physical, mental, and social characteristics of individuals. In general, these studies simply looked for significant associations between individual traits and measures of leadership effectiveness. Physical traits such as height, mental traits such as intelligence, and social traits such as personality attributes were all subjects of empirical research. (LEADERSHIP THEORIES AND STUDIES) When reflecting throughout America’s history, two people in particular exemplified the essence of true leadership traits, Martin Luther King Jr. and Nelson Mandela. While others displayed a vast variety of traits, Martin Luther King Jr. as well as Nelson Mandela displayed traits of leadership that stood the test of time, and while today, their traits still influence, as well as affect people in today’s society. Throughout his time as political activist, as well as South Africa’s first African President, Nelson Mandela’sShow MoreRelatedLeadership Traits3611 Words   |  15 PagesCharacter and Traits in Leadership Managers are people who do things right, while leaders are people who do the right thing. — Warren Bennis, Ph.D.  On Becoming a Leader Building Excellence Leaders do not command excellence, they build excellence. Excellence is â€Å"being all you can be† within the bounds of doing what is right for your organization. To reach excellence you must first be a leader of good character. You must do everything you are supposed to do. Organizations will not achieve excellenceRead MoreTrait Theory Of Leadership And Leadership1405 Words   |  6 Pages Trait Theory of Leadership Cassie Hale Arkansas State University Trait Theory of Leadership Introduction The topic of leadership is historically one of the most widely researched when it comes to explorations of organizational behavior. The success of any institution or organization is pegged on the quality of its leadership because it is the determining factor on the pattern and speed at which it achieves its growth goals. Leaders are responsible for steering an organization towardRead MoreThe Trait Theory Of Leadership1503 Words   |  7 PagesTrait Theory of Leadership Introduction The topic of leadership is historically one of the most widely researched when it comes to explorations of organizational behavior. The success of any institution or organization is pegged on the quality of its leadership because it is the determining factor on the pattern and speed at which it achieves its growth goals. Leaders are responsible for steering an organization toward its goal by mobilizing resources (both human and material) and maximizing theirRead MoreThe Trait Theory Of Leadership1143 Words   |  5 PagesThe trait approach (Theory of Leadership) is the view that people are born with the traits of leadership and that these traits are inherited. This means that leadership theory has evolved from an emphasis on traits and behavioral styles (Germain, 2012). According to Northouse (2013) trait approach does not actually provide a definitive set of traits, but rather it provides direction regarding which traits are good to have if one aspires to a leadership position. Thi s means that leadership traits areRead MoreThe Trait Theory Of Leadership1739 Words   |  7 PagesThe trait theory of leadership supports the claim that some people are endowed with certain characteristics that make them more capable of being a good leader than others (Zaccaro, 2007). Trait theory can be defined as the range of qualities that can consistently differentiate a non-leader from someone who is an effective leader (Zaccaro, 2007). The difference between someone who is a great leader and someone who is a good leader is the possession of certain qualities that help establish strong leadershipRead MoreThe Trait Theory Of Leadership1766 Words   |  8 PagesTrait Theory Review Leadership seems to be a concept that is just out of grasp. Simple in theory, yet difficult to define. According to Northouse (2015), inaugural definitions of leadership â€Å"emphasized control and centralization of power with a common theme of dominance†. Beginning views of leadership also postulated that leadership traits were not only inborn, but were also inherited- particularly by the upper classes. Soon after this trend of rationale, trait theory emerged and became the primaryRead MoreLeadership Is A Difficult Trait Essay888 Words   |  4 PagesLeadership is a difficult trait to acquire. Some are natural born leaders, who are charismatic and are easy going. While others have to work towards gaining these attributes. Leadership in its finest can be seen in the military. You would have to be one spectacular leader to convince people to follow you into a gunfight and potentially death. What I find admirable is that most leaders in the military have been in my shoes, and some are right beside me trying to accomplish the same task. Nothing makesRead MoreLeadership Traits Of A Leader2040 Words   |  9 Pages â€Æ' Confidence is integral trait of leader. A person who has problem solving skills, domain knowledge and other necessary qualities of a leader cannot lead an organization if he/she doesn’t believe in himself/herself abilities. Confidence within a leader portrays authority to his/her followers. In majority of the situations followers are likely to listen and respect to an authoritative figure. Self-confidence will allow the leader to make critical decisions in tense situations and convey his vision/idealsRead MoreLeadership Style And Personality Traits1252 Words   |  6 PagesLeadership is defined as having the ability to allow others to follow willingly. In the clinical and organization decision-making process, the nursing leadership role can be described as challenging including life changing decisions for patients and team members in an interdisciplinary care setting. Furthermore, leaders should have a vision of what success should be like and how to accomplish the task at h and. Leaders should be able to communicate, perform, create and innovate to allow the visionRead MoreLeadership Skills, Traits And Behaviors1667 Words   |  7 Pages Leadership Skill, Traits and Behaviors Student’s Name: Instructor’s Name: Date: 26th February, 2015. I have selected the option 1 that is to interview the business leader or any professional. I found it a great opportunity to have an interview with my most favorite leader of Ford Motors. As I want to peruse my career in running my own car manufacturing company. This interview helped me a lot to grasp the clear understanding of the leadership styles and skills which a leader really needs

A Script Injection As A Security Threat Or Threat

Vulnerabilities as we know are potential loopholes in the system that can pose as a security threat or cause a security breach. Some of the known vulnerabilities that exist today are SQL injection, cross-site scripting, security misconfiguration and spoofing to name a few. A script injection is used in cross-site scripting. We see vulnerabilities or threats of some kind quite often in our daily interaction with a web application. For example, on a web application like daily motion, a third party comment is an example of untrusted data. Malicious code embedded in such scripts, these requests seem benign on the outside to the web application server; application server returns the data to the unsuspecting user. Web browsers execute†¦show more content†¦Weakness in web applications allow perpetrators to exploit a web application enabling them to steal sensitive and confidential data, sell it or even modify it for making easy profits. A threat model for web applications A threat is an interaction in which an application or a system is misused in a way that can cause potential harm. An attack on the other hand is bringing the threat into reality and carrying out malicious activity by harming the system. A threat model contains a concise list of the type of attack, the system that was attack, method of attack, attackers profile, their motivation, a goal, the impact it had or may have (if successful). There are steps to the threat modeling process and they are as follows: 1. Identify Assets: the value of assets maintained by that particular application or system. 2. Create an architecture overview: Having diagrams serve as the visual representation of the proposed models and its underlying principles. 3. Decompose the application: Breaking your application in several layers will expose any vulnerability that may be hiding in the plain sight. 4. Identify threats: Having a sound knowledge of what types of threat exist will help designers incorporate the countermeasures within the design. 5. Rate the threats: After preparing a comprehensive list of known and unknown threats, rate the threats. Create a prioritized list of threats based on the severity and impact

Strategic Management Case Analysis Process - Free Sample Solution

Question: This assessment task requires you to perform a detailed analysis of the Google case stud.You may supplement the knowledge gained from this case study with your own research on Google? Answer: Introduction Strategic management refers to the strategic analysis of external environment and internal environment of an organisation that serves as a base for developing and retaining optimum management practices (Ansoff, 2007). It is a continuous process that helps organisations in development, implementation and evaluation if strategies and decisions in order to achieve desired organisational goals and performance objectives (Abraham, 2012). This assignment analyses the external and internal environment of Google and reviews its competitive strategies. Google is a multinational corporation that specialises in internet-related services and products (Google Company, 2015). It was founded by two Ph.D. students of Stanford University Larry Page and Sergey Brin in year 1996. Google was initially known as BackRub that was started as a web search engine. Google has been able to capture a 70 percent of worlds internet search market share with Microsoft, Apple and Yahoo as its primary competitors in the industry (Steegle, 2013). In year 2014 Google has been listed as the worlds most valuable brand with Apple taking up the second position. External Environment Analysis External environment or the operating environment of an organisation comprises of factors surrounding it, like conditions, events and entities that greatly influence its activities and decisions and help them identifying various opportunities and threats (Nilsson Rapp, 2005). PESTLE analysis can be conducted to get an in-depth understanding of Googles external environment. Pestel Analysis PESTEL analysis helps analysing the macro environmental factors that affects Googles overall operations. PESTEL is an acronym for political, economical, socio-cultural, technological, ecological and legal factors (Freeman, 2010). Political Factors: It helps measuring the level to which government intervenes in the economy (Strategic tools: SWOT and PESTLE, 2009). It focuses on facts like labour law, tax policy, environmental law, political stability, tariffs and trade restrictions. Overall stability of the government greatly benefits Googles overall profitability as a stable government facilitate business growth which in turn results in growth of revenue from advertisements for Google. Government do not pose too much identified laws on level of Information sharing thus common laws do not influence Googles operations much. China however has laid restrictions on Google prohibiting them to operate on their terms. Economical Factors: It includes factors like inflation rate, economical growth, unemployment, exchange rates and interest rates (Vermeulen Cureu, 2010). Owing to its area of business Google is not very much affected by changes in economical factors. This is clear from the fact depicted in case study that in year 2009 Googles financial performance in comparison to its competitors was shocking wherein it held first position in overall per share data and growth categories and second positing in overall profitability. Socio-Cultural Factors: It includes factors like income distribution, population demographic, level of education and lifestyle change (Wittmann Reuter, 2013). Change in social trends and culture greatly affects the demand of product/ services and overall operations of an organisation. Changes in social trends and culture within society have always benefited Google as it is referred to as a warehouse of knowledge and information. Technological Factors: It includes factors like investment and level of research and development, technology incentives, automation and rate of technological change (Vermeulen Cureu, 2010). Google is a technological company thus is greatly affected by technological factors which are its main competitive strategy. Technological innovation is the key mantra behind Google exceptional growth and the company spend spends most of its time and money on RD activities. Ecological Factors: It includes factors like climate change, weather, environment conservation etc. Googles overall operations are not that much affected by ecological factors. Legal Factors: Like any other organisation Google also has to adhere to basic laws like, employment laws, consumer laws, discrimination law, health and safety laws etc. Google has been awarded as one of the worlds best employers and best company to work with. Porters Five Forces Analysis Porters five forces analysis helps in analysing the degree of competition within an industry and developing business strategy (Porter, 2008). Threat of Competitive Rivalry: High Google faces tough competition from four big companies Microsoft, Apple and Yahoo. Unlike Google these companies has diversified in several industries while Googles area of focus just include Advertising, Search, Mobile and Apps. Microsoft: Founded in year 1974 by Bill Gates and Paul Allen, Microsoft today is recognised as the worlds leader in software services and developing solution that help businesses attain their full potential. The company operates in five business segments namely; windows and windows live, server and tools, online services, Microsoft business and entertainment and devices. It has presence in 109 countries and has reported a sales value of $58.4 billion which is 243 percent of Googles sales values. Yahoo: Founded in year 1994 by Jerry Wang and David Flo, Yahoo is one of the recognised search engines and has reported sales of $ 6.5 billion which is 27 percent of Googles sales values. Yahoo has its focus on four categories of business namely; integrated consumer experiences, applications, search and media products and solutions. Yahoo and Microsoft recently have agreed for a mutually beneficial relationship in order to catch up with Google. Apple: Founded in year 1976 by Steve Jobs, Steve Wozniak and Ron Wayne adopted a hardware approach for market entry in contract to its competitor Microsoft. It has opted for geographic segmentation instead of individual subsidiaries. Apples main product offering include; Mac desktops, Mac portables, Music related products and services, iPhone and its related products and services, Peripherals and other hardware and Software service and other sales. Apple has reported sales of $36.5 billion which is 152 percent of Googles sales value. Threat of New Entrants: Low to Medium New entrants face almost negligible barriers for entry into the internet marketplace. Also in case of search engine business software services are associated with no switching cost. Developing a better search engine is not at all an impossible task however it is not at all possible to beat or even match Googles core competencies and financial position. Thus, Google face low to medium treat from entry of new companies. Bargaining Power of Suppliers: Low to Medium Google is a big brand name and suppliers themselves want to be associated with it. As depicted in the case study Google make use of third parties to create applications that are outside the reach of their expertise. Google receives 20 percent of the revenue collected from such applications without allocating its own resources. However Google does feel some threat from big suppliers like Microsoft and Apple whose platforms and operating systems are used to support Google tool. A disagreement from their end can cause Google tool to become mal-functional. Bargaining Power of Customers: Medium to High Customer is at the heart of all business and corporate level strategies. All organisational strategies are formulated keeping in mind the needs of target customers. Though Google enjoys a high brand reputation and customer loyalty it still has to update its strategies and technologies to meet the changing needs of customers. Customers however cannot even think of a day without Google that has almost become a necessity. Google enjoys an internet search market share of 70% and its next to impossible for any other search engine to replace it. Threat of Substitute Products: Medium to High Google faces tough competition from three big players Apple, Yahoo and Microsoft; these companies also operate in the same segment as Google. They are equally strong in terms of innovation, technology and financial position. Though the threat of new entrants does not have too much effect on Google however it is well aware that creation of a similar product is not something that cannot happen. Google has to focus on continuous innovation which is not only important for survival but also for retaining its market position. It has all the necessary technologies to remain successful in this industry like storage, server hardware and bandwidth. Strategic Environments Google operates in four different segments each of which has its own set of challenges and competitors. In order to sustain in this competitive environment Google use differentiation strategy wherein it has developed different strategy to target different segments (Bonnici, 2011). Search: Google believes that a perfect search engine understands and delivers what is exactly needed by customer. Google strategy to target this segment was to put complete focus on a developing product features instead of spending on marketing campaigns. A product that was user friendly, with global access, delivered useful commercial information, worked on multiple access platforms and resulted in considerable improvement of web. Advertising: Google uses single overarching strategy to deliver useful relevant ads that are targeted and cost effective. AdSense and AdWords are Googles main advertising products. Its advertising strategies restricts placement of ads between search results which greatly benefit end users. Apps: Gmail and You tube are the most commonly and extensively used Apps of Google that is available free of charge adding to its brand reputation and goodwill. Google relies on outsourcing and strategic alliance strategy to involve third parties that use their expertise and resources to create applications for Google who gets a share of 20% from revenue generated from these apps without using any of its resources. Mobile: Google witnessed exceptionally high growth in this segment owing to its open-source freely available operating system Android. Google has a unique product, pricing and distribution strategy for this unique product. It is a feature rich product that is freely available and open to source and are distributed to mobile manufactures free of cost rather they receive a share of revenue generated from advertising from Google. Key success factors Google faces tough competition from its four major rivals and in order to retain its position Google spend most of its operating expenses to perform research and development activities. It has made its advertising business as the main source of revenue. As all its products and services are virtual they do not involve cost of labour, warehousing, production and distribution thus limiting its cost of sale. In addition to its effective leadership Google owes its remarkable success to its capabilities in four major areas; Web search functionality is recognised as an essential contributor in Googles business and is an indispensable feature of the internet. It allows users to search in 130 languages and the company owns around 160 country/ regional domains that are localised. Advertising sales accounts for 97 percent of its revenues. Google makes the ads unobtrusive so that they match users needs. Google Apps comprises of a set of cloud computing tools that include Gmail which changed the face of online email by offering free email with 1 GB storage, Google docs which is a set of online editing tools that allows users to share documents with anyone such that documents can be edited by several users at the same time, Google Calendar, Orkut which is a social networking site, Picasa for photo editing and sharing, YouTube for video sharing and other such Apps. Googles entry into the mobile computing technology has lead to the development of Android operating system created by the Open Handset Alliance which is formed by grouping of 71 mobile and technology companies. Android is an open-source, freely available operating system for mobile phones. Driving forces of change Google currently faces three main challenges that are recognised as major driving forces of change. Firstly it needs to focus on how to manage growth of Android market. It has to devise sustainability strategies for growth of Android in the market, find out ways to monetise and take advantage of mobile computing, develop competitive strategies to increase sales of Android based handsets as compared to competitor products and how can it target and please wireless providers. Secondly it needs to emphasize on how it can manage the escalating situation in China. It has to formulate strategies on how it should provide its contents to China without affecting its relationship with the providers of cellular phone services there. Lastly it needs to focus on responding to customer queries regarding data privacy. It has to devise strategies that will help in further safe guarding users privacy. Google must maintain customers trust without which it will not be able to perform its business practices. Internal Environment Analysis Internal environmental analysis includes review of organisations mission, overall operations and internal leadership/guidance (Web-books, 2014). Googles mission and vision Googles mission is to organise the worlds information and make it universally accessible and useful (Google Company, 2015). It wants to bring the world to within every customers reach through its search engine, apps and advertising and mobile platforms. Its mission speaks about its goals and gives it a platform to move ahead in future. It is not timeline thus reveals Google willingness to redefine limits of internet usage. Googles vision is to develop a world where technology does all the hard work and people do what makes them happy. They focus on building great things that do not exist (Carlson, 2013). The company aims at developing a technology driven world. Googles culture and leadership As depicted in the case study Google fits into the hard working informal culture which is key factor behind his remarkable success in such short span of time. Google encourages high diversity of workforce which is a representation of globally diversified customers they serve. They have an open culture were all employees are encouraged to share their views and work they ways. They greatly encourage fun with work and their complete infrastructure supports this belief. Google owes its grand success to its prime leaders Larry Page, Eric Schmidt and Sergey Brin. Effective leadership is essential for development of a company life Google (Dockery, 2011). They display use of transformational leadership style wherein they possess the inherit charisma to influence others and make them live by values that support their ideas and vision (Armstrong Stephens, 2005). Their contribution is critical for the overall management of the company and they are the once who lead to the development of Googles culture, technology and strategic directions. Larry Page is responsible for the companys product development, day-to-day operations and technology strategy. Eric Schmidt is CEO of Google and is the person who scaled Googles infrastructure, diversified product offerings and developed a strong innovative culture. Sergey Brin is Googles president of technology and shares responsibilities with Larry and Eric. Googles Current Structure Google displays a flat organisational structure with very limited hierarchies. This is clear from the fact that Googlers can ask all their doubts related to various company issues directly from top leadership of the company. Google is recognised as one of the most sustainable business of the world. Googles sustainability practices helps it in retaining its competitive advantage in order to secure and grow its internet market share of 70%. Googles competitive advantage is rooted from its ability to leverage the power of free. Continuous innovation is the key that helps it maintaining its top position in the internet industry. Googles distinctive competencies help it remain sustainable and retain its competitive advantage. Google in comparison to its competitors has better products, strong and unique infrastructure, appeal for advertisers and high traffic thus setting standards that are unmatched by rivals. Google has all the technology necessary to retain its competitive advantage and market share. Server Hardware: Instead on investing huge operating expenses on purchasing server hardware Google has built its own server hardware. It is occupies the fourth position among the list of Worlds largest server manufacturers. The scale of their computing resource is unimaginably large. Storage: Similar as the case of its server hardware Google following a different strategy of relying on high redundancy models that have low price with cheap individual drives that are most likely to fail. Bandwidth: Googles differentiation strategy again works well in this case; the company has purchases dark fibre in large scale which prevents it from making huge investment on purchase of Bandwidth. Google has future plans of making good investment on developing ultra fast fibre networks with an aim to redefine the competitive landscape of broadband America. Googles value chain analysis Googles value chain takes up a different structure as it does not produce physical goods. Figure below represents Googles value chain. Fig.1. Source: Ansoff (2007) Google attracts high traffic of web-users to its search engine by delivering highly relevant search results. These same web-users are then directed towards its advertising partners by following ads that are unobtrusive and relevant. Google keeps a track of users by keyword association and search history in its apps like Gmail and YouTube through which it can predict their interest and accordingly delivery ads that are of interest to the user. This not only adds value for the advertising partners but also for the web-users who are directed towards sites that will actually benefit them. The primary activities (Search, Advertising, Apps development and Mobile computing) performed by Google are greatly affected by support activities preformed by human resources and administration. Google employs more than 40,000 people in 70 countries. It encourages a diversified workforce who works in an open culture where innovation is the key to growth and overall success. They prefer smart working people which high determination and more ability than experience (Google Company, 2015). Google has all the necessary technology to sustain its competitive advantage, it builds its own server hardware, relies on high redundancy models that have low price with cheap individual drives that are most likely to fail and hardly pays much for band width as it uses fibre optics based network dark fibre. It generates maximum revenue from its advertising business which is supported by businesses of other three segments. Conclusion Google should focus on market development strategies to take advantage of opportunities presented by developing economies of Middle East/ Africa and Asia Pacific regions. It should emphasize more on developing strategic alliances in such regions in order to benefit from knowledge of localised entities. Google needs to develop better and more focused marketing strategies to increase sales of Android based handsets. It should make efforts to negotiate with China so that they can enter into a mutually beneficial relationship. Google needs to emphasise on developing strategies that will help them guarantee web-users privacy. References Abraham, S. C., (2012) Strategic Planning: A Practical Guide for Competitive Success. Bingley: Emerald Group Publishing. Ansoff, H. I., (2007) Strategic Management. Hampshire: Palgrave Macmillan. Armstrong, M. Stephens, T., (2005) A Handbook of Management and Leadership: A Guide to Managing for Results. London: Kogan Page Publishers. Bonnici, C. A., (2011) Creating a Successful Leadership Style: Principles of Personal Strategic Planning. Plymouth: RL Education. Carlson, N., (2013) Larry Page Lays Out His Vision For The Future: 'We're Only At 1% Of What's Possible. [Online] Available at: Dockery, D. S., (2011) Christian Leadership Essentials: A Handbook for Managing Christian Organizations. Nashville: BH Publishing Group. Freeman, R. E., (2010) Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press. Google Company, (2015) Google Company. [Online] Available at. Nilsson, F. Rapp, B., (2005) Understanding Competitive Advantage: The Importance of Strategic Congruence and Integrated Control. Hamburg: Springer. Porter, M. E., (2008) Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Simon and Schuster. Steegle, (2013) Steegle. [Online] Available at: ]. Strategic tools: SWOT and PESTLE, (2009) Strategic tools: SWOT and PESTLE. [Online] Available at: Vermeulen, P. A. M. Cureu, P. L., (2010) Entrepreneurial Strategic Decision-making: A Cognitive Perspective. Cheltenham: Edward Elgar Publishing. Web-books, (2014) Developing Strategy Through Internal Analysis. [Online] Available at: . Wittmann, R. Reuter, M., (2013) Strategic Planning: How to Deliver Maximum Value through Effective Business Strategy. London: Kogan Page Publishers.