Public relations plan for Pilsner Urquel Research Paper

Public relations plan for Pilsner Urquel - Research Paper Example This is because of the three main factors which are time involved during shipping, temperature, and light. The company is trying to overcome this issue by coming up with new supply chain and shipment solutions. At the same time it is important for the company to come up with effective and efficient PR plan to communicate the new improvements in the supply chain to the key audience and gain back the trust of the consumers in the market of United States. This in turn will allow the company to increase its sales and capture more market share. The company is already involved in different PR and marketing activities in this regard like recently company celebrated its 170th anniversary and arranged a complete program and event in this regard (Bloomberg Businessweek; SAB Miller, b). Along with this the company organized second annual master home brewer competition (PR Newswire, a). In this report an attempt has been made to understand the market research process of the company and provide them with the PR plan on the basis of the current situation of the market and industry. In order to come up with the proper public relation plan it is important to do the initial research of the background situation and overall industry trends in effective and efficient manner. This in turn facilitates the company to come up with the PR plan which is effective and conveys message to all target market. The market research can be done either through secondary research sources and methods or primary research sources and methods.... This in turn allows them to come up with effective and efficient strategy and marketing plan, as they are able to identify and understand important trends and changes in the market on timely basis. The interview from the company representative revealed that the company collects and analyze all important statistics regarding the consumer behavior and taste preferences with the help of different qualitative research and testing methods. However, the company has its own labs for testing the quality and taste of the beer. Regarding the media analysis, the company keeps check on different internet and social mediums including their own websites and monitors the stuff posted along with the response of the customers. Pilsner Urquell also monitors and keeps a check on the content posted by different bloggers about the beer. Some of the findings generated from the market and consumer research have been presented and explored here. The management of Pilsner Urquell is working hard to overcome the issues related with the freshness and shipment of the beer to US market. For this purpose, the company is well aware of the current situation of the market with the help of the research activities. The company use set of primary and secondary research methods in order to get hold of important information regarding important market trends. At the same time the management of the company is focusing on new innovative strategies and classify themselves as the trailblazer in the industry, as mentioned by the Pilsner representative. Along with this the company does keep an eye on the actions taken by the competitors but focus more on brining its own strategies and ways. For instance the representative of the company mentioned that some of the

Lloyd George Case Study Example | Topics and Well Written Essays - 3000 words

Lloyd George - Case Study Example So, why did the Lloyd George Coalition fall The answer to this can ironically be found within his greatest triumphs. In the beginning of Lloyd George's career, he was a Liberal. It was a time when the Welsh were trying to regain national identity and confidence. He became a council member on the Caernarfon County Council in 1890. This was a seat he held for fifty-five years. He was a very active campaigner and supporter of land reform. Also, he was the youngest member of the House of Commons as a Liberal. In 1908, he was promoted to Chancellor of the Exchequer by Henry Asquith, the new prime minister. He was a very high profile politician, strongly opposing the Boer War. Even before becoming Prime Minister, George was innovatively creating ways to give support to Europe. He oversaw the Merchant Shipping Act of 1906, the Patient Act of 1907, and the Port of London Authority in 1908. He then became chancellor for the Asquith administration. In 1909, he created the 'People's Budget.' In 1911, he introduced Great Britain's National Health Insurance Program and made his famous speech. His speech warned Germany that they would not stand for intrusion in international affairs. He then became the first Minister of Munitions in 1915, further paving his way to becoming Prime Minister. .. He was often called "The man who won the war." Upon winning the war, in 1918, the coalition was formed between the conservatives and part of the Liberal party. They took a huge majority in the elections that year. However, there were some differences in opinion regarding the leadership within Liberal party and as Chris Cook argues, the conservatives wanted to see the Liberal party remain split between the followers of Lloyd George and the followers of Herbert Henry Asquith (the former prime minister.) 2 The conservatives readily carried on with the coalition after the war, since they had not won an election on their own in over a decade. They took the election with 70 percent of the votes. Noted, this was the 'coupon election' and the first election that allowed women over 30 to vote. The conservatives later decided that George owed his win to them and that they could take it back from him at any time. This left Lloyd George, in idea at least, without a party officially supporting him. George was a well-respected wartime leader, but the devastation from the war could prove to be the primary factor that cost him his position as prime minister. After all, he was the one to promise, "A land fit for heroes." After the war, Great Britain was left in a pitiful state of despair and heading towards a depression. Hundreds of thousands of soldiers died and over a million soldiers were left unable to work. Now Britain had to pay millions in war pension on top of the debt they had accumulated due to the war. This great economic decline was too big of a feat to overcome even for the 'Welsh Wizard.' Britain over invested in staple industries due to the war. This caused a boom in